Blogs are sometimes undervalued, but they are very important for your business because they are powerful marketing tools.
A blog gives you the opportunity to introduce yourself to potential customers or maintain a rapport with your long-standing customers who look forward to reading your new posts.
With a blog you can talk about who you are, what you do, what your business is about. You can showcase the benefits of your products and services and make yourself known.
Also, like for your newsletter, your blog is a tool of your own. In other words, your blog is your home: you are free to set the rules. With a blog you do not run the risk of waking up and finding out that the algorithm has changed!
The most challenging aspect of running a blog is its maintenance: a well-maintained blog must be active and up-to-date, you should find time to write new, interesting articles, useful to readers and optimized for search engines (SEO).
Then there is answering comments?
It’s no picnic, but I can definitely come to your rescue: I can help you optimize the articles you write for SEO purposes (so we make Google happy!), look for suitable images, or, if you do not have time or do not want to write, I can take care of content production. And if you want, I can also take care of answering readers’ comments.
HOW DOES “BLOG MAINTENANCE” WORK?
- If you love this package, let’s chat on Skype, with no obligation. You can tell me something about your business, about your blog management needs and why you find it difficult to maintain.
- You will tell me how many articles you need my help with, whether you prefer to write the texts yourself or delegate the task to me, who will search for images, and whether or not I will have to optimize the texts for SEO purposes.
- At the end of our chat, I will send you a quote based on the information you have provided. Once the quote is approved, you will receive my contract to sign.
- All right, let’s go! I will need a user account so that I can start taking care of your blog.
- You will send me your posts and I will sort out revisions, layout (formatting, links, images) and the publication or scheduling, depending on your editorial plan.
- One last, very important, piece of information: I always propose a trial period in the first contract that I will send you. I want to make sure that you are satisfied, that I am the perfect support for your business and that you are happy to work with me.
WHAT DOES THIS PACKAGE INCLUDE?
- Creation of a shared workspace (Trello/Asana/other)
- Image search, optimization and publication
- Revision and editing of your texts or creation of posts based on indications received
- Search Engine Optimization (SEO)
- Loading of blog post and page layout
- Testing of links in the text
- Ongoing support via phone, Skype or email
HOW MUCH DOES IT COST?